Book Updates

Follow the Journey

Pop-Up Success is more than a book. It's a growing collection of lessons, worksheets, resources, and real-world experiences gathered from decades of entrepreneurship, vendor events, business ownership, and working with makers, creators, and small business owners.

This page was created for readers who want to follow the development of the book and gain access to additional resources as they become available.

What You'll Receive

✔ Book progress updates

✔ New worksheets and companion resources

✔ Bonus downloads

✔ Early announcements

✔ Future release information

✔ Opportunities to provide feedback on upcoming content

Current Status

The Pop-Up Success book is currently in development.

New chapters, worksheets, and companion resources are being created and tested as part of the writing process. As resources become available, they will be added to the Pop-Up Success Resource Center.

Why This Book?

Over the years, I've met talented entrepreneurs who had great products but struggled with pricing, event selection, marketing, customer engagement, profitability, and long-term planning.

I've also watched entrepreneurs invest significant time, money, and energy into businesses without first understanding whether their ideas had the potential to succeed.

Pop-Up Success was created to help entrepreneurs make better decisions, avoid common mistakes, and build stronger foundations for growth.

Stay Connected

Join the mailing list to receive updates, new resources, and future announcements related to Pop-Up Success.

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Leesa's Lesson

People buy answers to their problems.

The more clearly you understand the problem you're solving, the easier it becomes to identify your customer, communicate your value, and build a profitable business.